PARADIGM Growth Operating SYSTEM
MARKETING SHOULD BE A SALES MULTIPLIER.
Connect marketing & sales through one intentional Growth Operating System.
PARADIGM’s Growth Operating System is a flexible marketing framework that connects the right growth levers, Brand Leadership, Content That Connects, Event Management, Lead Generation and Sales Expansion, to your business and sales priorities.
Build brand leadership. Create stronger market positioning. Generate the right opportunities. Support your sales team. Expand existing relationships. Grow revenue. Increase market share.
All with an experienced outsourced marketing team that shifts gears with your business.
THE PROBLEM
You probably don’t need more marketing. You need your marketing to work more effectively.
Most growing companies already have marketing happening. The problem is that it often happens in silos.
Someone manages social media. Someone updates the website. Sales creates its own collateral. Events are planned separately. Lead generation starts when the pipeline slows. Content gets created when someone has time.
There may be plenty of activity.
But there isn’t one system connecting that activity to sales and business growth.
Website
Sales collateral
Events
lead generation
content
That is where PARADIGM comes in.
THE PARADIGM
MARKETING & sales should not operate in silos.
PARADIGM works alongside your leadership and sales teams to create one intentional system around growth.
We aren’t looking at whether one post received enough likes.
We’re looking at the bigger questions:
Are more people in your market aware of you?
Are you becoming known for the services and verticals you want to own?
Is your expertise visible?
Are you generating the right conversations?
Is your sales team better equipped to convert opportunities?
Are current customers engaged?
Ultimately: are you capturing more market share and creating more revenue opportunity?
THE FOUNDATION
YOU CAN’T SKIP BRAND AWARENESS ON THE WAY TO GROWTH.
Businesses often want to jump immediately into lead generation.
But a partner who already knows your name, understands your expertise and sees your credibility enters the process seeking you to collaborate with.
That is why the Growth Operating System begins with a foundation.
Every new service, vertical, territory, or company chapter may require you to revisit that foundation.
Growth isn’t linear.
Your marketing system shouldn’t be either.
THE SYSTEM
The PARADIGM Growth Operating System
The Growth Operating System connects four marketing and sales levers around the priorities that can create the greatest impact for your business.
Not every lever needs the same level of investment at the same time.
As your priorities, pipeline, seasonality and opportunities change, the system shifts gears with your business.
Build the positioning, consistency and visibility that create confidence in the market.
Turn what your team knows into content that creates credibility and moves conversations forward.
Create the right conversations with the right audiences.
Growth doesn’t only come from people who haven’t met you yet.
WHY THE MODEL IS DIFFERENT
The cost of one. The experience of a team.
Hiring one marketing employee gives you only one person’s experience, strengths and available hours.
But modern marketing requires strategy, writing, design, digital expertise, video capabilities, analytics, website expertise, event management, sales enablement, and consistent execution.
It is difficult to find all of that in one person.
With PARADIGM, you don’t have to.
You get a connected team of specialists working in alignment towards one strategy without building an entire internal department.
And unlike a traditional agency structure, the system can change as your business changes.
CLIENT TESTIMONIALS
Built on relationships. Proven through partnership.
The best measure of our work isn’t how much marketing we produce.
It’s what becomes possible for the businesses we work alongside.
We couldn’t be happier since we partnered with PARADIGM for our marketing needs. The team is highly skilled, energetic, and resourceful. They’ve helped us up our game!
Glenn Damanti
Principal | Federated Lighting
Coming from a highly conservative 45 year old company, where it was believed that the sales team was the best marketing tool and we had no true marketing plan. When Covid hit the sales team was grounded and the competition was leveled PARADIGM came to the rescue! Daryl and her team truly helped us believe and experience the power of superior marketing. We came together to strategically road map, budget properly and plan for the future. With the help of PARADIGM we were able to elevate our brand, set ourselves apart from the competition and truly make a splash while still staying true to our roots. PARADIGM takes the time to understand our business, the impact we are looking to make, and figure out the most effective way to implement. We look forward to working with them for years to come.
Jennifer Pierce
Principal | BLS
It's super refreshing to have a marketing partner that takes a lot of the load off my shoulders and understands the lighting industry and the new products that are out, and has most of the work prepared for me for every meeting. PARADIGM is a a big team of people behind us.
Jennifer Durham
Principal | HL Stearns
Marketing that drives. Relationships that last.
Flexibility
Your business doesn’t operate in 12-month increments.
Neither should your marketing strategy.
We operate in 90-day sprints.
Every 90 days, we look at:
Business initiatives
Sales priorities
Service launches
Pipeline
Seasonality
Customer opportunities
Upcoming events
New markets
Competitive conditions
Performance data
Then we determine which growth levers need the greatest focus next.
You may need heavier lead generation one quarter.
More content and brand leadership the next.
A focused sales-expansion strategy.
The investment follows the business, not an outdated scope of work.
PRICING
Start where your business needs us.
20 years of learning built into one model
PARADIGM was built to solve a problem we kept seeing.
Across startups, family businesses and global corporations, the scale changed.
The challenge didn’t.
Sales organizations were trying to grow while marketing operated separately from the people responsible for revenue.
Businesses either hired an entry-level marketing employee and expected them to know everything or hired an agency with a predetermined scope that couldn’t move quickly enough with the business.
PARADIGM was built between those two models.
Experienced enough to provide strategic direction.
Integrated enough to understand the business.
Specialized enough to bring the right expertise to each lever.
Flexible enough to change as the business changes.
